|
 Privacy-Enhanced Business: Adapting to the Online Environment
by Curtis D. Frye
Greenwood Publishing Group, Copyright Curtis D. Frye,
2000
HBSWK Pub. Date:
May 29, 2001
Perhaps it's not only the emptor who need caveat. In the online world, everyone is worried about privacy. But Curtis D. Frye says the issue can be a strategic advantage to companies that address that worry in the right way. Businesses must incorporate privacy concerns into their strategies, he says, as citizens arm themselves with cryptography and cookie-blocking software. Think of that as an opportunity. "By earning consumer trust and taking advantage of the information consumers do provide, knowing that information will not be circulated without their permission, companies will be in a wonderful position to benefit themselves and their clients." Covering the Internet, policy, and the technology aspects of e-commerce, this book is a fair and thoughtful look at the way privacy will, at last, invade our lives.
[ Buy this book ]
 Three Clicks Away: Advice from the Trenches of eCommerce
by Michael Drapkin, Jon Lowy and Daniel Marovitz
Wiley,
2001
HBSWK Pub. Date:
Apr 30, 2001
"Customers should never be more than three clicks away from the information they need," say Drapkin, Lowy, and Marovitz. Though perhaps coming out two years too late to correct the current dot.com industry nosedive, the authors' wisdom and advice are sound. Now more than ever, companies who do business on the Web must develop a strategy unique to that slippery venue. This book addresses the question of how to create entrepreneurial-minded e-commerce organizations with long term strategic competitive advantage. Covering such seemingly simple steps as choosing underlying technology, how much to pay tech talent, and the importance of "spec-ing" out a project through to the deployment and launch, makes this a user-friendly guide to the essentials of creating and maintaining an electronic business.
[ Buy this book ]
 The Interactive Marketplace: Business-to-
Business Strategies for Delivering Just-in-Time, Mass-Customized Products
by Keith T. Brown
McGraw-Hill,
2000
HBSWK Pub. Date:
Apr 2, 2001
Would you spend your hard-earned cash on cookie-cutter merchandise churned out by the millions if given the choice of designing the perfect product to suit your individual needs and desires? Didn't think so. Most e-commerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only businesses that will matter will be those that allow customers to custom-design the products they buy. In The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products, author Keith T. Brown provides detailed instructions for installing an e-business model that seamlessly reaches from the manufacturer, through the supply chain, to the contractor and point-of-sale, while simultaneously providing consumers with interactive capabilities through a user-friendly interface. The book is clearly written, with plenty of real-world examples and informative "Executive Summaries" heading up each chapter.
[ Buy this book ]
 Fast Alliances: Power Your E-Business
by Larraine Segil
John Wiley & Sons,
2000
HBSWK Pub. Date:
Mar 5, 2001
Larraine Segil demonstrates how business development and alliances have morphed into swifter, sleeker corporate and operating functions — which she has trademarked with FastAlliances. In eight steps, the author explains how to grow your business and increase cost efficiency in the e-economy through tactical mergers with Internet-enabled companies. Key points are illustrated with both positive and negative examples from companies that include Compaq, Sun, Disney, Go, Kodak, MP3, and Stamps.com.
[ Buy this book ]
 How Digital Is Your Business?
by Adrian J. Slywotzky, David J. Morrison and Karl Weber
Crown Publishing Group, Inc.,
2000
HBSWK Pub. Date:
Jan 16, 2001
This is not a book on e-commerce or the Internet, say Slywotzky and Morrison, senior executives at Mercer Management Consulting, but on digital business. A digital business, they write, is "one in which strategic options have been transformed—and significantly broadened—by the use of digital technologies." The shift to digital business, they believe, is more important than the quality movement of the '80s, or the reengineering movement of the '90s. The authors illustrate their points through profiles of digital pioneers Dell Computer, Cemex, Charles Schwab, and Cisco Systems, case studies of incumbent companies such as IBM and GE that transformed themselves into digital businesses, and the recent success stories of AOL, Yahoo!, and eBay. They provide insight on the importance of establishing "a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent." [ Excerpt ]
[ Buy this book ]
 The eProcess Edge: Creating Customer Value and Business Wealth in the Internet Era
by Peter Keen and Mark McDonald
McGraw-Hill,
2000
HBSWK Pub. Date:
Dec 11, 2000
Writers and consultants Keen and McDonald call themselves "radical conservatives" in their alternative look at the e-commerce revolution. They're radical, they say, in two ways: They view Web sites as a dead end, claiming "it's what you do with and behind the screens that makes the difference," and they reinterpret business process—not as workflows and activities, but as business rules and sourcing options. They say their book is conservative, however, because of their beliefs that every e-commerce development reveals its roots in plain old commerce, and the better a company is in the old basics, the better it will be in the new ones. Their stated intent is to bypass the hype and get to the processes that count, and to how they are changing business. "The market has legitimized our intention," they write in the introduction, "as it erased the meteoric rise of eCommerce market values in the first quarter of 2000. This replaced concern for share price and IPOs with concerns about profitability and made gaining an eProcess edge critical for success in eCommerce." [ Excerpt ]
[ Buy this book ]
 Global Electronic Commerce: A Policy Primer
by Catherine L. Mann, Sue E. Eckert and Sarah Cleeland Knight
Institute for International Economics,
2000
HBSWK Pub. Date:
Nov 13, 2000
Much has been written about the effect of the Internet and e-commerce on businesses and consumers and how we live, work, and learn. But what are the implications for governments and policymakers? Mann, Eckert, and Knight explore that question, aiming for an understanding of how government policymaking's influence "how extensively citizens and businesses participate in and benefit from the new Internet marketplace." The authors use their experience in the public and private sectors and academia to establish a framework for policymakers faced with the challenges and opportunities of a more global, more networked, and more information-rich marketplace. Four governing principles emerge: the private sector should have the freedom to innovate; internationally interoperable standards are needed for electronic commerce to reach fruition; policymakers should set objectives rather than mandate approaches or outcomes; and policymakers should ensure that their constituents have the skills, flexibility, and entrepreneurship necessary to thrive in the global information economy.
[ Buy this book ]
 From .com to .profit: Investing in Business Models that Deliver Value and Profit
by Nick Earle and Peter Keen
Jossey-Bass,
2000
HBSWK Pub. Date:
Oct 16, 2000
The business imperatives of the early days of the Internet are past, write Earle and Keen. In From .com to .profit? they point the way toward "the necessary shift from simply being open for business on the Web to staying in business for the long term." At the center of their approach are six "value imperatives": Cultivate Your Long-Term Customer Relationships; Perfect Your Logistics; Build a Power Brand; Harmonize Your Channels; Become a Value-Adding Intermediary; and Transform Your Capital and Cost Structures. The different perspectives they bring to the task are a plus: Earle is an executive at Hewlett-Packard; Keen is a consultant, professor, and writer. As they state in the preface, "While Nick addresses the point where the proverbial rubber meets the road, Peter operates at the helicopter level, scanning the territory." Together, they answer "the question of what business managers everywhere need to do to ensure that, whatever their firm did or didn't do in the beginning of the Internet story, it doesn't miss out in the next era." [ Excerpt ]
[ Buy this book ]
 Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty
by Stacey E. Bressler and Charles E. Grantham
McGraw-Hill,
2000
HBSWK Pub. Date:
Sep 18, 2000
Bressler, a consultant in e-commerce strategy and marketing, and Grantham, a system designer and developer, believe that applying the concepts of community—personal relationships, shared goals, peer counseling, and interdependence—to e-commerce can increase the success rate and decrease the time to productivity for most companies. In Communities of Commerce they look at the strategic steps that enable managers and executives to make their businesses take advantage of the power of the Internet to connect people and resources. Drawing on extensive first-hand experience, case studies, and interviews, they present a "blueprint" to help companies get a handle on the economic power of communities. [ Excerpt ]
[ Buy this book ]
 Trust and Risk in Internet Commerce
by L. Jean Camp
MIT Press,
2000
HBSWK Pub. Date:
Aug 7, 2000
Jean Camp, an assistant professor of public policy at Harvard University's Kennedy School of Government, makes a compelling case that neglected elements such as trust and risk will go far in determining the success or failure of future e-commerce. A practical, how-to-win guide this book is not. Yet it provides plenty of scholarly food for thought about how executives and managers should reconsider a number of their assumptions while pursuing e-commerce goals. "Trust, risk, privacy, security, and reliability," writes Camp, "are as fundamental to information commerce as Arabic numbers are to paper modes of commerce."
[ Buy this book ]
 The Leap: A Memoir of Love and Madness in The Internet Gold Rush
by Tom Ashbrook
Houghton Mifflin,
2000
HBSWK Pub. Date:
Jun 26, 2000
The "leap" that Ashbrook took in 1996 did seem nothing short of mad. As a happily married father of three and a career journalist at the Boston Globe, Ashbrook decided to plunge headlong into the Internet frenzy while utterly lacking the following three prerequisites: business experience, technical grounding and, most notably, money. "I wasn't the only one who went chasing thrills and fortune on the Internet, but I must have been one of the least equipped," admits Ashbrook in The Leap. In this very personal story, breathlessly recounted, he describes how the forces that flung him from a mid-life crisis into the Internet cauldron allowed him to emerge, remarkably intact, as a founder of HomePortfolio.com—one of the leading home-design companies on the Web.
[ Buy this book ]
 Amazon.com: Get Big Fast
by Robert Spector
HarperCollins,
2000
HBSWK Pub. Date:
May 23, 2000
In writing this first in-depth look at the e-tailing phenomenon of Amazon.com, Seattle-based Spector had to make do without the cooperation of Amazon founder Jeff Bezos or any current employees. (Bezos reportedly thought it was too early in the company's history to tell the tale.) That said, Get Big Fast is a valiant and generally successful attempt by an experienced journalist to present a "state of the state" of Amazon and to show how it got so big so fast. Along the way, he relates the occasional corporate gaffes and hurried amendments to Amazon's business model that were inevitable in such a rapidly growing business. Even now, the author marvels, "Amazon.com is in a constant state of metamorphosis."
[ Buy this book ]
 Code: and Other Laws of Cyberspace
by Lawrence Lessig
Basic Books,
2000
HBSWK Pub. Date:
Apr 25, 2000
"Code," the man-made architecture of the Internet, sets the terms for the medium's use and abuse, writes Lessig in this challenging and provocative discourse. A professor of entrepreneurial legal studies at Harvard Law School, with prime interests in constitutional law, contract law and the laws of cyberspace, Lessig argues that code functions as de facto law in cyberspace. People may be skeptical or downright suspicious of government intervention in cyberspace, he concedes; but our failure to recognize and confront the everyday threats to our rights as reflected in the writing of code means that those rights become all the weaker.
[ Buy this book ]
 B2B Exchanges: The Killer Application in the Business-to-Business Internet Revolution
by W. William A. Woods and Arthur B. Sculley
ISI Publications,
1999
HBSWK Pub. Date:
Mar 28, 2000
Internet trading exchanges, bringing multiple buyers and sellers in an
industry together online, have garnered most of the early attention as
electronic commerce begins to move from a B2C to a B2B focus. Opinions
vary as to whether exchanges will continue to be the dominant model for B2B (see the Cyberposium report
"Searching for Success in the B2B Space"),
but Sculley and Woods leave no doubt where they stand: for them it's the
"killer app" of the B2B revolution. Theirs is the first book to tackle
the subject in depth, and they've packed it full of insight into the nature of
the B2B space, the anatomy of an exchange, and the keys to success in the online
exchange business. The book, which includes excellent profiles of Chemdex,
MetalSite, PlasticsNet and other existing exchanges, provides valuable
information for entrepreneurs, investors and executives in Industrial Age companies.
[ Buy this book ]
 Global Electronic Commerce: Theory and Cases
by J. Christopher Westland and Theodore H.K. Clark
MIT Press,
1999
HBSWK Pub. Date:
Feb 29, 2000
Unlike most books on electronic commerce, this is neither a "how to make money on the Internet" guide nor an exploration of the technical structure of the networked economy. Instead, Westland and Clark (HBS MBA '85, DBA '94), professors of information & systems management at the Hong Kong University of Science and Technology, offer a comprehensive review of emerging business models in the new world of e-commerce. The book mixes the authors' analysis of current thought and practice with case studies (from the Harvard Business School and elsewhere) to show "the myriad ways that the Web's capabilities can be made to support, alter and expand the way we do business."
[ Buy this book ]
 Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
by Mary Modahl
HarperBusiness,
1999
HBSWK Pub. Date:
Feb 1, 2000
There are three steps for survival, according to Modahl, vice president at the technology research company Forrester Research. Specifically: "Understand Internet consumers, exploit Internet business models, and defy the gravity of old ways of doing business." In a comprehensive exploration of these fundamentals, the author recounts her own experiences of the past few years trying to impress upon old-regime executives the urgency of adapting to and embracing the Internet revolution for their businesses. Two years ago, she writes, she had the sense that they thought she was talking about "some kind of freaky sideshow." Now, however, it's a very different story.
[ Buy this book ]
 Net Slaves: True Tales of Working on the Web
by Steve Baldwin and Bill Lessard
McGraw-Hill,
1999
HBSWK Pub. Date:
Jan 4, 2000
For every Internet hotshot driven to the top by dot.com dreams of IPOs and new media superstardom, there are countless "Net slaves" toiling away in the technology trenches with little to show for it. That's the story told by Baldwin and Lessard in this counterpoint to what they see as "the media hype and market frenzy surrounding the Internet industry." Creators of the Net Slaves Web site, they've based this book on interviews with programmers, designers, support technicians and other less-publicized members of the e-commerce workforce. Baldwin and Lessard see a hierarchy of Internet workers from the "robber barons" at the top to the "garbagemen," "cab drivers" and "fry cooks" who pay the price when their managers' Internet ideas go bad.
[ Buy this book ]
 Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business
by Len Muscarella and Christina Ford Haylock
Adams Media Corporation,
1999
HBSWK Pub. Date:
Nov 1, 1999
Twenty-four executives who've had success in various aspects of electronic commerce offer their thoughts on such topics as design, advertising, direct marketing, business models, and social trends that affect online commerce. Net Success is aimed at what the editors call "Encumbered Companies" - firms that "come to the Web with baggage that Internet startups simply don't have, such as existing sales channels that might be threatened; existing organizational challenges; and expectations of boards and shareholders about earnings and margins." It includes a foreword by America Online chairman Steve Case.
[ Buy this book ]
 Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy
by Evan I. Schwartz
Broadway Books,
1999
HBSWK Pub. Date:
Oct 12, 1999
The world of Web commerce is today's fastest changing business landscape — and
companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding
out the start-ups and online ventures that fail to keep pace with evolving technology and
customer needs. In Digital Darwinism, Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multitrillion dollar online marketplace.
[ Buy this book ]
 The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
by Jonathan Rosenoer, Douglas Armstrong and J. Russell Gates
Free Press,
1999
HBSWK Pub. Date:
Oct 12, 1999
Authors Rosenoer, Armstrong and Gates, all Arthur Andersen consulting firm executives,
take aim here at those companies that are still shifting restlessly on the sidelines of
e-commerce but have yet to take the plunge. The question for companies, they say, is no
longer "Why go Web?" but "How best to build a strong, competitive Web
presence?" The Clickable Corporation looks at 25 notable enterprises that
are turning "trillions of mouse click into solid sales." With chapters titled
"The future is only a click away....Now that most of us do business on the Internet,
none of us can do business without it" and "Click with trust...Build Trust.
Boost Profits" this book is aimed at showing companies how to establish a strong,
quality presence — now.
[ Buy this book ]
|
