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Key3Media's COMDEX Fall 2001 The IT Marketplace November 12-16, 2001
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Conferences

E-Globalizing Your Business for the Second or Third Time

Creating a global presence entails more than putting up a Web site and saying, "We take orders from around the globe." As important as having the right technical infrastructure in place is being able to ship products, manage your customers, and ensure that your content addresses the needs of your customers and prospects in a way that respects their culture. The message needs to be in the right language and right tone, and convey the proper nuances for the audience. Our experts will provide a plan of action and share insights on successful and unsuccessful attempts to make this happen.

Tuesday, November 13, 1:15 P.M. - 2:30 P.M.


Chair: Michael Drapkin Chief Executive Officer, Drapkin Technology Corporation
Panelist: Steve Adams President and CEO, Uniscape
Panelist: Donald A. DePalma Vice President, Corporate Strategy, Idiom, Inc.
Panelist: Clayton Hubner Executive Vice President Infrastructure, Razorfish


Track: Program 3: Internet Integration: Making It Happen
Conference: comdex.biz: Aligning Business Strategy and Technology
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