By @NY Staff
TheSquare.com, the Alley-based Website for Ivy League students and alumni, announced the appointment of Lauren Giglio as Marketing Manager. In this new position, Ms. Giglio will spearhead an intensified marketing campaign, using advertising, direct mail, public relations and other vehicles to educate potential members about TheSquare.com's services, and inform prospective partners and advertisers about the site's compelling demographics. Giglio, who has an extensive background in Internet marketing, was most recently a marketing consultant for IntelliSpace, Inc. She previously served as director of the Information Technology District for the Alliance for Downtown New York, Inc., where she ran the Plug 'n' Go program which attracted over 250 new media companies to Lower Manhattan and worked with over 700 technology companies in Silicon Alley.
On2.com, a broadband content delivery company, announced the hiring of John Dunn as vice president of marketing. Drawing upon his experience in brand development and program execution for HBO, Dunn will play a lead role in the development of On2's integrated marketing initiatives and branding campaigns. Dunn joins On2 after nine years with HBO, most recently serving as director of marketing and creative affairs. In that position, Dunn directed the start-up of licensing and merchandising for HBO sports and original programs, including "The Sopranos" and "Sex and the City."
Logical Design Solutions, a provider of e-business solutions and Internet professional services, announced that Yulii Bogatyrenko has joined the organization as manager for the healthcare industry practice. Bogatyrenko, who is located at LDS. New York City corporate headquarters, will be responsible for expanding and overseeing LDS. healthcare industry practice that includes such industry leaders such as Aetna/U.S. Healthcare and Pharmacia & Upjohn.
Interactive Edge, Inc., a provider of interactive consumer packaged goods presentation and analysis software solutions, announced that Paul Kiczek has joined the company as director of information technology services. Kiczek has 20 years of technology management and consulting experience. As director of IT services, he is responsible for Interactive Edge.s technology strategy and resources. Prior to joining Interactive Edge, Kiczek was the vice president and technology director of Impact Communications, a provider of Internet marketing support and content management services.
Waxdigital, an interactive services business started by a 24-year-old former NYC emergency services worker, today the relocation of it headquarters to Silicon Alley to accommodate its 20-person staff. CEO Aaron Newman started Waxdigital out of his apartment a year ago. Clients include Panasonic, AETNA and Universal Records.
Spoken word content aggregator Audible has announced a deal with actor/comic Robin Williams to create [email protected], a Web show beginning April 15. The series will be exclusively available atAudible.com and will include new comedy material, commentary and conversations with a wide variety of interesting and creative people - along with selected moments from Williams' extensive archives covering more than 20 years of live performance and stand-up comedy.
TheKnot.com, the Alley-based online wedding service, has assembled an editorial board as a source of expert advice and information. The board includes Bobbi Brown, celebrity makeup artist; Carolina Herrera, fashion and bridal designer; Melissa Sweet, bridal fashion designer; Colin Cowie, celebrity wedding planner; Marcy Blum, author of best-selling "Weddings for Dummies"; Mary Micucchi, Hollywood event planner; Preston Bailey, celebrity floral designer; Jen Stone, Stone Kelly Floral Design; Sylvia Weinstock, NYC cake designer; Denis Reggie, celebrity wedding photographer; Phillippe Cheng, photographer; Peter Duchin, orchestra leader; Harriette Cole, African-American wedding expert; and Shu Shu Costa, Asian-American wedding expert.
Michael Drapkin, principal and founder of Drapkin Technology and previously senior technologist at the Silicon Alley Web agencies Razorfish and Avalanche, was appointed chair of Columbia University's new e-commerce program of the university's Advanced Information Technology Management program. Columbia's eCommerce program was established to provide managers with "real world" technology and management tools to run successful e-commerce programs, said Dr. Arthur Langer, chair of Faculty and Curricular Development of Columbia's Advanced Information Technology Management Program.
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